
For one, LeBron and Durant along can financing this whole thing which they won’t because they can get plenty of capital from their existing network of financiers and investors not to mention the other well-to-do basketball players/co-founders. We are talking about high school 120 players, at elite college level, let’s say $2 million a year each which is highly improbable, they can easily finance these costs within their own network even with zero income coming in for the first few years. Give. LeBron’s business empire is already heavily invested in media with significant media production prowess/knowhow and Durant is well-diversified with a somewhat tech focused investment portfolio, I think what they actually need are the best talents. To attract and monopolize the best talents, they probably need more institutional backing such as the NBA, the NBPA and basketball/sports legends through vested interests.
The NBA and the NBPA will definitely be interested because those are their future talent pool. The other parties will be incentivized by the influence and more so the investment stakes. The league can definitely take a page out of Jaylen Brown’s player empowerment play book. Ultimately, the current landscape is many of these top players are playing both high school basketball and AAU/sneaker leagues basketball where they play against the top competition in many different tournaments. Almost no prospects including top prospects skip high school basketball all together though some top prospects do skip the AAU/shoe leagues. High school athletic associations typically don’t allow in-season outside tournaments. What this means is the FBL will basically have to compete against the AAU/shoe leagues. What is more realistic however is a basketball league in a reality TV format loaded with sponsorships from start-ups and everything in between. Why? Because this is actually where the demand is. You know what is the biggest issue in high school sports now? Too many games that no one cares to watch with only a few marquee matches that actually draws the views.
I live in America which means I have the rights to exercise reasonable free speech as permitted by the law. All posted content(s) on this website are my opinions only which means they should not be taken as advice of any kind. I am a non-celebrity, non-public figure posting anonymously for my own entertainment on a website that is not affiliated with any individual(s), organization(s) and/or any entity/entities.
How LeBron and Durant’s Futures Basketball League (FBL) can become a success.

Think about women tennis versus the WNBA. Why do so many people watch women tennis matches versus the WNBA? And you wonder why elite tennis players make so much money? What about the NFL versus the NBA? Why the NFL makes way more money than the NBA despite having way more players and much fewer games per season? It all comes down to the entertainment factor and the TV money. Most high school games if it has coverage at all are typically provided by certain specialized livestream services. These services’ revenue model is typically per game or per subscription. Very few high school basketball games get national coverage like being shown on ESPN or even its other affiliated channels. LeBron also has affiliations with several basketball oriented shows and media productions which make the reality tv path extremely efficient to endeavor upon.
There are already a lot of tournaments players can get their practices in but probably no high school basketball reality tv basketball tournament is like a LeBron high school basketball reality tv basketball tournament. If you add the national exposure to a nod of validation from LeBron, Durant, all the legends, the current players and the NBA/NBPA like some kind of feeder two-way contract or training camp deal, I think it’s pretty much going to be a massive success because lots of top players are already highly skilled, they just want a national platform and opportunities under the national limelight to display those skills. Hate it or live it, NBA may likely have a monopoly on having the basketball players. If the FBL can have the same, it would pretty much have no viable peer at that level. Sure the high school athletic associations, AAU and the shoe leagues may have something to say, I think even they will find a way to work with the FBL to expand the pie for everyone. And guess what, high school sports cards will be very popular and that will be a huge money maker for the league.










































































































































































































