
I love chase cards with the sole exception that I no longer chase them. I probably opened over a million packs in my life, not too hard to do when you are able to open dollar packs and special packs that contains just one or four cards or when you bought thousands of junk era boxes of baseball, basketball, hockey and football cards for like three dollars per a 36 pack box. The real cost is on my hands, arms and personal life which I won’t discuss here. Years ago chase cards use to only mean a certain rookie card, an error card, a massively produced insert or a superstar card. Then parallels became a thing first with puzzles, holograms, gold/silver colors, numbered, acrylic and chrome cards then progressed into memorabilia cards such as on-card/sticker autograph and game/player worn material.
I think opening packs are a waste of money except as a diversification tool. Your average expected value overtime in opening packs may most likely be a money losing endeavor. Even if a certain player become good propping up your initial investments, the opportunity cost of doing so in my opinion is much higher than a weighted diversified approach. What I do is I take a measured approach of buying an index of rookie cards of maybe 15-30 players depending on the sport each year based on an actuarial calculation framework. I take into account their age, position and skill sets and make a scientific estimate to a player’s cards appreciation potential. At this stage, I don’t care very much about a player’s marketability or intangibles because that’s just a multiplier issue which will be somewhat adjusted by the market anyway when buying their cards. The bottomline is, sports is a merit based endeavor with tangible result driven objective metrics, everything else is just icing on the cake. Good players will likely have value regardless of their other non-on-the-field attributes or conducts, as long as they are socially acceptable attributes. I focus on collecting cards of a certain number of new players because typically hall of fame induction, which many people use as a benchmark for how good a player was at his or her sport(s), will only have about 10 inductees every year. Out of that 10 inductees, some may or may not be former players and some may or may not be inducted due to their on the field sports achievements. Even more so, many hall of famers do not get their jerseys retired, not franchise players and are not part of all-time teams and top whatever lists.
Most junk wax era hall of famers’ rookie cards are only worth a few dollars at the most at retail unless they are one of the GOATs. I am in this sustainably meaning investments has to make fundamental sense in the long-term basis. I don’t waste time trying to catch the right timing with a speculator’s mentality. In my opinion, that is one of the easiest ways to lose everything, fast. As everyone may know, skill sets do not always translate into career success in sports. Unsystematic issues like Injuries, health issues, differences in mentality and motivation, scandals along with a whole host of problems may derail a player’s career quickly. Systematic issues like lockouts, pandemics, change in amateur sports landscape like NIL that most players can’t control will also impact a player’s professional prospects. Momentum can shift rapidly and is even more pronounced at high levels of competition with higher intensity and faster pace of play. This is why sports cards investing is basically a probability game with underlying factors that determine direction and variation factors which ultimately dictate multipliers. All posted contents are my opinions only which means they should not be taken as advice of any kind.
Let’s talk about my chase cards collection.

I typically never sell rookie cards of a player. Of course you probably know the joke that in some sports due to their numerous levels of minor league systems, a player could literally be a rookie forever and 30 plus year old “rookies” are not that uncommon. However, some people do make a distinction between cards of players in pro uniforms, their “1st” card as labeled by a card brand I shall not name and their “true” rookie cards. Again, that’s just a multiplier issue of how many times that card appreciate when the player becomes the GOAT or possess GOAT features. I don’t typically sell rookie cards unless my life literally depends on it because those are the arguably the most important cards from a historical standpoint of a player. And because time travel doesn’t exist yet and generally most people will say one or two years are a player’s rookie year, rookie cards are relatively more desirable than other base cards, though there may be a distinction between rookie inset cards versus rookie base cards from a valuation standpoint depending on the features and rarity of both types of specific cards. In this day and age, even though the players with the most potential are selected at earlier rounds of the annual major sports drafts, many good players are still drafted at later rounds sometimes in the 6th or 7th rounds in the NFL or near 20th round in baseball or completely not drafted in basketball.
The 30 or so different new players each year that I focus on buying their rookie cards will not all be hall of famers, GOATS or even semi GOATs. There are only so many players that can fit into a certain “top” something list, it is important to continue a pipeline of investments in order to be successful in this game in the long run. It is important to do so because GOATs may change overtime and current GOATs may be supplanted by new GOATs hence keeping the pipeline of new rookie card investments help build a formidable moat against trend changes. Eventually someone is going to sit on the top of the GOAT pyramid, ultimately it’s just a matter of who. You won’t always be right or wrong, second guess yourself doesn’t help either. You invest into what you invested in for a reason. I typically don’t change my mind on investments but I do protect myself through diversification and hedging.
I still open backs once in a while, I just see opening packs as another way to diversify based on the will from the above whatever cards that brings me. I also don’t frequently say no to inexpensive rookie cards in bulk when it makes financial sense from the most recent years as that is another way to own rookie cards of players not on my annual rookie card short list in order to better distribute my risks.
I equate a card collector selling their short listed newer rookie cards in large bulk to a farmer serving breeder seeds on the dinner table. Most of these cards have some kind of historical value, at least a portion of these cards may need to be preserved for sustainability and historical reasons. Never mind everything and everyone takes time to grow and develop, I just think prospecting rookie cards is the bread and butter of those who are able to make serious money in this hobby sustainably. There were a lot of numbered cards from earlier eras that were numbered to the thousands or tens of thousands. More recent numbered cards may be numbered to less, however, there are also numerous “color” or “pattern” variations of these that when you add them all together as a similar asset class, it’s probably in the low to mid thousands.

Wait, if you never sell rookie cards, what do you do with the tens of thousands of “worthless” rookie cards of non-hall of fame players over time? I typically give these away to friends or people I know or just donate them to help grow the hobby. As for the hundreds or thousands of base rookies of players that become hall of famers or on a hall of famers trajectory, I typically reevaluate their GOATistics periodically to determine whether they will become GOATesque or not. I frequently study the GOAT list of the sheep or their bellwether to arbitrage between goat s*** and milk balls. Selling cards because you want to typically means you will lose money regardless for what cause. People who truly collect cards in the first place love cards that have signs of becoming heirlooms and will most likely not even consider parting with these cards until they reach some ridiculous certain 1952 card value level.
One of the wise moves when transacting rookie cards is the modified collar strategy or an alternative asset alpha-beta strategy. I will continue to hold the cards of a player, I just want to diversify my portfolio of cards of that player by various attributes like trading for one or a few grail card with many non-grail rookie cards of the same player and holding certain amount of non-grail rookie cards of that player. This is just an internal diversification to balance between liquidity, upside and downside risks. I typically like my grail cards to be some sort of a low numbered specific type of RPA (rookie card of the player their pro uniform, game used patch/laundry tag, fancy autograph with a general but bold statement next to hand-numbered serial numbers) from an established card company. And yes, some collectors also collect second or third years card of a player, I typically do not for all the above mentioned reasons.











